Zoe A.
Digital Product & UX Designer

I am a digital product and UX designer with experience designing and improving customer-facing websites and digital experiences across embedded, consulting and freelance roles. I combine user-centred design, content structure and accessibility best practice to create clear, usable outcomes that align with real business and customer needs.
I enjoy working end-to-end, from discovery and research through to design, build and ongoing optimisation, and continue to develop my technical and UX skills through continuous learning.
project 01
Cultures of Excellence
End-to-end UX and website design focused on clarity, accessibility and ongoing optimisation.
project 02
Giggling Goats
Website and digital experience design for an e-commerce startup, from launch through ongoing engagement.
project 03
Wellmind Psychology
Digital design and website project spanning UX, content structure, brand development and visual identity.
